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NEWSLETTER
ARTICLES & RESOURCES
Vinai writes on the "Tips for Running a Successful E-commerce Site" in this book. Vinai's article is published in the Small Business Book of Lists. SEO FAQ - Getting Your Site To Rank HigherSEO FAQs:
1. What is SEO?SEO stands for Search Engine Optimization and is defined as: "The process of finding out the best keywords for a web site and by the use of optimizing the web site along with other off-page work making that web site attain a higher position in the search engine result pages for those selected words." SEO is more like a branch of online marketing. In general terms you can say that it means to make a web site more visible and make it look important in the eyes of search engines. 2. What is PageRank and how does it work?One big way in which search engines are granting importance to web pages are based on how many other sites are linking to it. PageRank is a system implemented by Google that measures web page`s importance with only taking into account the links and links related factors. The other big search engines (Yahoo, MSN) probably have a similar system but without an official measurement. The basics are that each web page is giving votes to the links on that page and the power of the vote is determined by the number of links pointing to the page that gives the vote. The votes are divided among the links on the page so the lesser number of links, the more share of the vote is given to each link. Internal links are given a higher share than external. The scale is between 0-10 but in fact it has many decimals which we cannot see. 0-3 is the most common, 4 is obtained by getting an amount of links and 5 takes some work to get. Only a short list of sites on the Internet has PageRank 10. 3. How is the best way to write the title?The title is most probably the single most important place to put your keyword. Have the word in the beginning of the title, looking natural. Try to vary it in different forms as well. If you want to brand your company name you should keep that name in the end. Try to follow this and at the same time make it look natural and appealing for the visitors. Remember that this is what is most visible in the Search Result pages. 4. How can I tell my search engine rankings?There are several ways of checking where your pages are in each Search Engine`s Results Pages (a.k.a. SERPs) for a given search word or phrase. * Manually - Go to the Search Engine (SE) of interest and type your search keyword, then scroll down every page to see where you are. * Automated DIY - With most prominent SE`s, you can sign up to be able to use the Application Protocol Interface (API) to query their database without using their front-end. This way you can simulate normal searches or make use of the more advanced API calls and retrieve ranking positions directly. Note: - Search Engines often differ SERPs based on user location. What you see in your browser is not necessarily what others see in their browser. Also, most SE`s utilize a range of datacentres all of which could potentially have different datasets or ranking algorithms. What you retrieve with an API call might well differ from what you find manually. Some SE`s now also store your search history to try and understand patterns applicable to your searching behavior. This may also cause discrepancies in your ranking position findings. 5. In the long run, how do I get enough or more visitors?
Do you have any other SEO related Questions?
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